Ross Honeywill is an internationally recognised social scientist specialising in consumer trends and retail strategy.
A bestselling author, his books have been published across three continents, with the most recent published by Palgrave Macmillan (New York).
In 2014 he was awarded a PhD by the University of Tasmania, and in 2015 was appointed Adjunct Associate Professor at the university’s School of Business & Economics.
Ross Honeywill is the executive director at the Centre for Social Economics, a premium consumer strategy consultancy based in Melbourne.
He has assisted global and national brands, including NAB, David Jones, Macquarie Bank, Myer, Tourism Tasmania, JB Hi-Fi, ING, Four Seasons Hotels (USA), Coles, Lexus, Qantas, JB Hi-Fi, among others. He works predominantly in Australia and North America.
Ross reveals startling new insights into the social and consumer changes that are reinventing the rules of engagement in the retail marketplace. He presents new ways of unlocking retail value. According to influential business commentator Robert Gottliebsen, ‘No one knows more about the consumer revolution than Ross Honeywill.’
Ross is a regular media commentator on international trends and is widely quoted on the future of retail.
A former board member of the University of Melbourne’s Social Equity Institute, Ross has served as Chairman of Tasmania’s Festival of Voices and was a board member of the Melbourne International Film Festival. He was chairman of judges for the 2013 Tasmanian Literary Awards.
Ross Honeywill's exciting approach to consumer behaviour focuses on discretionary spending that adds to the quality of one's life. Business leaders would do well to wake up to his message.
Publishers Weekly, New YorkNEO Consulting's valuable assistance to the National Private Bank was in better understanding our clients' spending propensity and in developing a strategy that differentiated us from our competitors.
National Private Bank
Ross Honeywill has shaken the very foundations of marketing in the 21st Century and has helped global industry prepare for this new world of business where past assumptions no longer work.
Publisher & Business Analyst, San Francisco