Troy Hazard Travels from Townsville, QLD

There are few situations in the business world that Troy Hazard has not experienced and survived – from massive financial loss to stunning success. The entrepreneurial genius, who has founded and nurtured eleven businesses over two decades, has been a few days from bankruptcy, has turned around businesses that were making enormous losses and has consulted to countless successful companies, with particular focus in the franchise community.

Through his business career he has owned a diverse range of businesses including a recording studio, an advertising agency, a pizza outlet, real estate brokerage, property development company, leading franchise-consulting business, and a technology business.

Troy's experiences in the business world have allowed him valuable insight into the workings of organisations and the minds of customers. Most business owners, for instance, believe they have a great relationship with their customers when in fact only twenty per cent really do. Why? Because business owners believe that, when a customer comes in to purchase a product or service, this constitutes a relationship. They assume their customers care about them!

How do you make the right decision when you're faced with a situation you've never experienced before? What do your customers really want from your company and how do you ensure your relationships with your consumers are as strong as possible? How do you recognise trouble and change your strategy accordingly?