Katrina McCarter Travels from Melbourne, VIC

What sets Katrina apart? Via her own research agency, she’s the data driven strategist and collaboration navigator focused on realistic implementation, resilience and real results.

In the realm of successful marketing, customer data is the invisible, invaluable compass guiding strategic decisions. By harnessing its power, Katrina gains deep insights into consumer preferences, behaviours and trends to create targeted and relevant marketing strategies that work. Strategies that enhance customer understanding, optimise budget allocations and can be realistically implemented.

Katrina has presented to Google, Facebook and Audible in New York and Paris. With multiple bestselling books sold globally, her research and insights are sought after by small business owners and big business alike.  A five-time B&T Women in Media Awards finalist, Top 50 Small Business Leader and one of Remodista’s 100 Women to Watch in Business Disruption, Katrina is the real substance, no nonsense marketer who loves sharing with audiences her actionable steps to eliminate marketing overwhelm. To navigate the marketing minefield. To build businesses, reputations and visibility.

Delivering her proven strategies which participants can implement immediately, Katrina gives absolute clarity, stripping back the complex to easy meaningful strategies which are clear and effective. Participants feel confident about what business changes to make and how to do it. She gives true commercial success, sharing what’s working for her large client base with recommendations based on extensive research.