Ale Wiecek Rojo is a visionary hormone health advocate, sought-after speaker, and expert in somatic psychology, mental health, and nervous system regulation. As the founder of BIFTSBO (Breath In Fk This St Breath Out), she is passionately committed to transforming how 1.3 billion women approach their hormonal health, particularly during perimenopause. Her mission is to revolutionise hormone health for women 35+ while supporting family harmony through a unique blend of somatic psychology, polyvagal theory, and practical solutions.
After experiencing the intense challenges of perimenopause, including depression, anxiety, and suicidal ideation, Ale channeled her personal journey into creating a global movement. While not a medical professional, she works closely with hormone experts, combining their insights with her extensive research to create scientifically-informed, deeply personal resources. She is a bilingual author of "Breath In Fk This St Breath Out" (available in English and Spanish) and host of the Living in Alignment podcast.
Her work addresses the €1.8B in lost workplace productivity and 86M lost workdays annually due to hormone-related challenges. Before founding BIFTSBO, Ale founded her Design agency (Sqr One) and held senior roles across CX, Innovation, and Design for major corporations globally.
Now based in Spain, Ale is a frequent podcast guest and speaker, addressing topics such as:
Thanks again for a brilliant workshop, one of the best I’ve ever experienced. It was profoundly helpful and relevant to me in my personal and private life.
Mater HospitalAle is such a fantastic facilitator! This is the second time we have worked with her and I am always impressed with how she ties practical case studies that relate to our business into her session content. She makes sure we come away from the day having both learned new skills that we can bring into our team moving forward, but also with practical action items and outcomes we can deploy from today. Thanks again Ale!
CI Events
Great presentation skills. Ale presented so well and was very engaging, easy to listen and learn from over the day.
Queensland Health